Ergonomic Butterfly Pillow

Ergonomic Butterfly Pillow

 4.9/5 · 50,000+ Australians

Made to Fit the Way You Sleep.

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  • shield 1-Year Warranty
  • bed 100-Night Trial

Australian-owned brand. Proudly operated by Koala Global Group Pty Ltd (ABN 11 683 872 782).

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Butterfly contour with shoulder cut-outs

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High-density memory foam — 35 kg/m³, CertiPUR-US® certified

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Removable, machine-washable cover

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100 nights at home — not right, we swap it or credit it

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The Gap Most Pillows Leave Open

Lie on your side and there’s a space between your ear and your shoulder.

Something has to fill it. If your pillow doesn’t, your neck does — holding your head up for seven hours while you’re asleep and can’t feel it happening.

Then you wake up stiff, blame the mattress, and buy a new mattress.

The butterfly contour is cut to fill that gap. 12cm — the height that suits most side and back sleepers.

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The Dip in the Middle

Your head settles into it rather than perching on top. On a flat pillow your head sits proud and rolls; here it stays where you put it.

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The Raised Edge Under Your Neck

The gap between the back of your head and your shoulders is the part a flat pillow leaves completely unsupported. This fills it.

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The Cut-Outs at the Sides

These are where your arm goes. On a rectangular pillow a side sleeper's arm ends up underneath — which is why you wake at three in the morning shaking a dead hand out. Here it has somewhere to sit.

Three Shapes Doing Three Jobs

35 Kilograms Per Cubic Metre

That’s the foam density. It’s the number almost nobody publishes.

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Cheap foam feels the same in week one

It packs down permanently around month three, and you’re left with a flat pillow in a butterfly shape — worse than an ordinary flat one, because you paid for support you no longer have.

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Dense foam gives, then stops

That stopping point is what support actually is.

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Certified, not just claimed

CertiPUR-US® foam. OEKO-TEX® cover. Medium-firm.

Comfort, However You Sleep.

Side Sleepers

Your shoulder takes your body weight and your head sits several centimetres above the mattress.

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Cut-outs give your arm somewhere to go instead of underneath you

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The contour fills the gap so your neck isn't bridging it

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12cm suits most frames. Broader shoulders may want the Adjustable at 13.5cm

Back Sleepers

Less height needed, and the job changes — now it's about the back of your head, not the side.

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The dip cradles your skull instead of pushing it forward

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The raised edge supports the curve of your neck

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Nothing to prop, fold or double over

The Cover Comes Off

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Breathable knit with a mesh side panel

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Removable and machine-washable

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OEKO-TEX® certified

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Cut to the butterfly shape, not a rectangle stretched over it

Breathable knit with a mesh panel through the sides, so air moves rather than sitting still. It unzips and goes in the machine. The foam underneath doesn't change.

If you sleep warm, the Cooling Bamboo case is the one to add — cut to the butterfly shape, so it won't bunch at the wings the way a standard case does. $60, sold separately.

What To Expect

The First Two Weeks, Honestly

Nobody tells you this, so we will.

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Nights 1–3

It may feel different at first. Higher than you're used to, firmer than you expected. Some people even sleep worse for the first few nights. That's normal and isn't a sign you've chosen wrong.

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Nights 4–7

You start noticing it less. That's often the point where the new shape begins to feel more natural.

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Week 2

This is when many customers tell us their mornings start to feel different and the pillow begins to feel like part of their routine.

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Week 3 Onward

Ideally, you stop thinking about the pillow altogether — which is probably the highest compliment a pillow can get.

Still fighting it after four weeks?

It may be the height, not the pillow. Message us and we'll help you find the setup that feels right for you.

★★★★★

“Feels firm at first but moulds nicely, now I can't sleep without it.”

— Amanda B.

Real Pillows. Real Australian Homes.

      Ergonomic or Adjustable?

      Ergonomic Butterfly Pillow

      $129.97

      Height: 12cm fixed

      Certified: CertiPUR-US® foam

      OEKO-TEX® cover

      Contour + cut-outs: Yes

      Size: 62 × 37cm

      Best for: Most side and back sleepers and the best value in the range

      ASF Adjustable Butterfly Pillow

      $155.00

      Height: 12cm or 13.5cm set by you

      Certified: CertiPUR-US® and OEKO-TEX®

      foam and cover

      Contour + cut-outs: Yes

      Size: 62 × 37cm

      Best for: Broader shoulders warm sleepers or anyone unsure of their height

      Get started

      Start here. If you find yourself wishing it were taller, that's exactly what the Adjustable is for — and we'll help you swap within your 100 nights.

      See Why Australians Made the Switch

        Traditional Pillow
      Butterfly Contour
      Shoulder Cut-Outs
      Side & Back Sleeper Friendly
      Published Foam Density — 35 kg/m³
      100-Night Home Trial
      1-Year Warranty
      CertiPUR-US® Certified Foam
      Case Cut to the Pillow's Shape Available

      Loved by Thousands of Australians

      • Great support for side sleeping, feels solid but comfy.

        Elizabeth S.

      • Feels firm at first but moulds nicely, now I can't sleep without it.

        Amanda B.

      • I've had a memory foam pillow that is about 20 years old and in that time I've bought half a dozen other pillows only because I thought I should because of the age. None of them could take the place of my old pillow until I bought this one. I thought when I ordered it, here we go again more wasted money but it is the best and worth every $.

        Maureen M.

        Frequently Asked Questions

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        What pillowcase fits it?

        A standard case bunches at the wings and you lose the contour. Ours are cut to the shape — Classic $27, Cooling Bamboo $60. The pillow comes with its own removable cover; the cases go over the top.

        Medium-firm, and most people find the first three nights firmer than expected. Dense isn't the same as hard — it gives under your head and then stops, which is what support means. If it's still fighting you at a fortnight, it's height rather than firmness.

        Same contour, same cut-outs, same 62 × 37cm. This one is fixed at 12cm with high-density memory foam at 35 kg/m³. The Adjustable moves between 12 and 13.5cm, uses a height you set yourself, and costs $155.

        Yes — it's the position it's shaped around. The cut-outs are for your shoulder and arm.

        It ships compressed. Leave it on the bed and it comes to full shape within about 24 hours.

        Yes — a removable, machine-washable breathable knit cover with a mesh side panel. [PLACEHOLDER — confirm exact wash instructions: temperature, cycle, air dry, before publishing.]

        62cm long, 37cm wide, 12cm high.

        It's designed in Australia by our team, then manufactured overseas to that design and quality-checked before it ships to you. We're an Australian-owned and operated business — but that's a different claim to "Made in Australia", and we'd rather be upfront about which one applies here.

        100 nights at home, then a swap or store credit.

        [PLACEHOLDER — give one answer here that matches what the cart and checkout show. The site currently shows three different shipping windows across different pages.]

        Don't Buy This If You Sleep on Your Stomach

        Genuinely. It won't suit you, you'll send it back, and we'll both have wasted a fortnight.

        It's built for side and back sleepers. That's the shape.

        If you're a stomach sleeper who wakes up sore, the honest advice is to work on becoming a side sleeper. No pillow solves that position.

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        100 Nights at Home

        A fortnight isn't long enough to judge something you use for seven hours a night.

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        Australian Support

        Someone answers in your own time zone. Australian owned, Australian warehouse.

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        1-Year Warranty

        If it isn't right, we'll swap it for a different model or put it on your account as store credit.

        100 Nights, and What Happens If It Isn't Right

        Try the Butterfly Pillow →

        To be straight with you: the trial is an exchange or a credit, not a cash refund. We'd rather get you into the right pillow than take one back. Your rights under Australian Consumer Law apply on top of that and always will.

        Ready to Rethink Your Pillow?

        Discover the contoured comfort of the ASF Ergonomic Butterfly Pillow™ — designed for side and back sleepers and backed by our 100-Night Home Trial.

        100-Night Trial • 1-Year Warranty • Australian-Owned Brand

        Choose Your Butterfly Pillow